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Product & proof
Brigitte remembers what makes a guest's stay magical — and then, on purpose, she forgets. Here is how the 7-Day Memory Window works, and why it does the heavy lifting on GDPR.
"The 7-Day Memory Window personalizes the stay and protects the guest. After seven days, Brigitte irreversibly forgets — by design, not by request." — Source: mybrigitte.com/insights, May 2026
During a guest's stay, Brigitte builds a small, scoped working memory: the language they wrote in, the time they're arriving, the requests they've made, the conversation thread. The concierge uses that memory to personalize — to remember the extra pillow, to follow up on the restaurant booking, to recognize the same guest writing from a new number.
Seven days after checkout, that working memory is purged. Not archived. Not anonymized in a way that could be re-identified. Purged — from the active context, the conversation store, and the vector embeddings that powered retrieval.
The fixed time interval during which an AI concierge retains the working context of a guest's stay — preferences, conversation thread, requests — after which the data is irreversibly purged. MyBrigitte uses a 7-day memory window.
Seven days is the shortest window that covers the realistic post-stay tail: a guest who messages on checkout day about a forgotten phone charger, a thank-you exchange two days later, a complaint that surfaces over the weekend. Anything older than that belongs in the PMS or the host's own records — not in the concierge's working memory.
It is also short enough that the storage-limitation principle of GDPR Article 5(1)(e) becomes a default behaviour rather than a policy to enforce.
The window is a fixed product invariant. There is no admin toggle, no premium tier that disables it, no enterprise exception. The deletion job runs on a schedule against every property in production. Data-minimization stops being aspiration and becomes the only mode the system runs in.
Most right-to-erasure requests become a no-op: by the time they arrive, Brigitte has already forgotten. For requests that come in during a stay or the window after it, the relevant guest context is purged on demand, before the seven-day clock would have run out on its own.
The guests who stay in the properties Brigitte serves are increasingly privacy-aware. They are the ones who read the data-use terms in app permissions; they are the ones who notice when a recommendation gets eerily specific. "We forget you on purpose, in seven days" is a sentence that builds trust faster than two pages of legalese.
The 7-Day Memory Window draws a line. Brigitte is a tool of hospitality — for making the stay feel handled, the requests feel anticipated, the property feel known. She is not a tool of surveillance. She is not a way to assemble dossiers on the guests who stay across a portfolio of villas. The line is enforced not by promise but by architecture.
Ask us for the DPA, the sub-processor list, and the architecture diagram.